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''Cliff's concept for a real-world MBA (Master in Basic Abilites) hits the nail on the head. He takes us on a life journey with pragmatic insights, offering a guide for anyone on their entrepreneurial path.'' --Sue Hesse, Director Foundation Partnerships, The Kauffman Foundation ''A visionary leader and pioneering entrepreneur, Cliff Michaels sets the bar for life and business training. The 4 Essentials is a winning formula.'' --Michael Caito Chairman, The Entrepreneur's Organization ''The 4 Essentials is a fun read. Like Cliff, it's full of passion with a blend of new ideas and timeless wisdom.'' --Dave Logan Former Associate Dean, USC Marshall School of Business #1 NY Times Bestselling Co-author- Tribal Lead
